Overview:

Through this new partnership, our portfolio of over 150 publishers will now have access to the leading newsletter referral tool, and the support of BlueLena’s team of audience growth experts on deck to ensure success.

Sparklook, the industry-leading newsletter referral platform, has joined the BlueLena technology stack to help bolster audience growth on behalf of our publishing clients.

Through this partnership, Sparkloop now joins Social News Desk and Subtext as premium services that deliver an entire complement of solutions to power audience and reader revenue growth for BlueLena’s clients.

The solution of choice for some of the world’s largest newsletter referral programs, Sparkloop has established itself as the industry standard since launching in 2020. Today, the solution empowers thousands of publishers and media brands to drive cost-effective, high-engagement audience growth.

There aren’t many reliable channels for consistent, high-quality subscriber growth, but a tried and true method that consistently delivers results for publishers of all sizes is referrals. Publishers using Sparkloop today see an average audience growth of 35% month-over-month through referrals, with audience engagement often 2x higher than other channels.

“Readers are a publisher’s best evangelists. Recruiting them to power growth is good community building, and good business,” said Ned Berke, BlueLena’s Chief Strategy Officer. “That’s why we are thrilled to partner with Sparkloop to bring our clients top-notch ambassador and referral programs accelerated by BlueLena’s targeted audience engagement and reader revenue tech stack.”

BlueLena was founded to help publishers overcome two critical obstacles to sustainability: 1) deploying and operationalizing world-class technology and 2) delivering the expertise to build and continuously support audience growth. Through this new partnership, our portfolio of over 150 publishers will now have access to the leading newsletter referral tool, and the support of BlueLena’s team of audience growth experts on deck to ensure success.

For more information about this partnership program or to explore how BlueLena can support your audience growth strategy, please contact solutions@bluelena.io.