BlueLena announced the free GA4Publishers Dashboard at the 2022 LION Publishers Independent News Sustainability Summit. This Data Studio-based dashboard connects with your GA4 account, reframes the data for publishers’ needs and puts in it a more familiar format.

It looks like this:

The dashboard has six interactive reports, including an audience overview and reports for acquisition, content, conversions, demographics and interests, and technology. The kind of stuff you’re used to from your existing Google Analytics.

But we’ve made it even more useful, with dropdown filters and functionality to go deeper into what’s working, and what’s not. We’ve also provided a walkthrough to setup and familiarize yourself with some important concepts in GA4, including Audiences and Conversion Events.

So where do you get this lovely thing that’s definitely going to make your life easier? Right here. 

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