Samantha Bennet joins BlueLena as the Vice President of Operations where she will develop scalable solutions and programming to meet the needs of newsrooms as well as the team’s internal processes. She has over a decade of experience managing relationships with local newsrooms through training, audience development, cross-functional partner relationships and go-to-market strategies.

Sam comes to BlueLena from Meta, where she was a program and partnership manager on the US News Partnerships Team. She worked across many of the tech company’s products, including CrowdTangle and Bulletin, providing educational resources, webinars and best practices. She’s worked with local newsrooms of all sizes to help them lean into new technology solutions in order to reach their own audience and product goals.

“We are delighted to welcome Sam to the BlueLena team as we continue to invest in developing solutions that drive business transformation and accelerate the path to long-term sustainability for news organizations,” said Daniel Williams, founder and CEO of BlueLena. “She brings an impressive track record and experience with empowering journalism organizations and their teams with the tools, support, training and skills to succeed.”

Before Meta, Sam led social strategy for CBS owned and operated local TV stations. She created and managed social syndication systems as well as roll-outs and training of SaaS tools for newsrooms to implement. 

Sam is a graduate of the University of Maryland’s Philip Merrill College of Journalism. She lives in Montclair, NJ with her husband and two children.

About BlueLena

BlueLena creates a sustainable future for independent local media with strategies to build audiences and tools to support journalism funding models for long-term success. Today, over two-hundred brands leverage our audience management platform, strategy consulting and marketing services to accelerate their digital transformation.

BlueLena is founder-funded and backed by investment from Automattic (owner of Wordpress), Local Media Association and Old Town Media, a New York-based firm that has supported The Colorado Sun, Block Club Chicago, Chalkbeat and Medium, among other successful media-related projects. Visit us at