Posted inCommentary

The transformational opportunities of 1st party data

What will separate successful publishers is your ability to activate the data and drive engagement, monetization and long-term brand loyalty through well-timed and targeted content delivery and messaging.

By developing direct relationships with your readers, you gain a competitive advantage through your ability to serve relevant news and information, and to serve as an infomediary that connects readers and businesses in your local markets. And to then be able to demonstrate and validate the effectiveness to your advertisers is an incredibly powerful and unique value proposition.

But it starts with cultivating and growing your 1st party audience data.

Posted inResources

Help plan our end of year fundraising campaigns

It’s time to begin planning for your biggest reader revenue opportunity: end-of-year campaigns that capitalize on the giving season by soliciting support for quality journalism in your coverage area.  Last year, BlueLena offered a fully-managed campaign called Focus Forward. Comprised of 10 messages delivered over six weeks, we handled every part of creating and sending […]

Posted inNews

Your open rates are about to go up. Here’s why.

Your ActiveCampaign open rates are about to go up, but it’s nothing to celebrate. Instead, it’s time to start prioritizing other email metrics. ActiveCampaign, the ESP that powers BlueLena’s email and marketing automations, announced a change on August 10 in the way it calculates open rates in regards to Apple iOS 15’s Mail Privacy Protection […]

Posted inNews

The Tributary selects BlueLena to power its audience and donor growth strategy

Cary, NC, August 10, 2022 – The Tributary, a nonprofit investigative newsroom in northeast Florida, has selected BlueLena to support the audience development and continued growth of donor revenues through its technology and end-to-end managed services. The Tributary’s participation is made available by the Knight Foundation’s Sustainable Publishing Solutions grant program, which “helps newsrooms use tools that prioritize and […]

Posted inNews

Engage your audience and build relationships with a better email designer

BlueLena CXA is the leading digital marketing automation platform built specifically for newsmedia organizations. Powered by ActiveCampaign, BlueLena CXA allows publishers to manage all of their reader and advertiser first party data in one platform, and execute all editorial, marketing, promotional and audience engagement campaigns out of one system. Email is still the foundation of […]

Posted inResources

BlueLena’s featured partner services

Want to get more out of your tech stack? BlueLena’s partners expand your audience development initiatives and are deeply integrated with our platform. We can help set you up, provide strategic insight and planning, and keep your services bundled into one bill: Social News Desk – Cost effective email lead acquisition through Facebook services, targeted using […]

Posted inResources

It’s time to setup GA4

If you haven’t setup Google Analytics 4 (GA4), we’re here to help you We are just 11 months away from Google terminating data collection in Universal Analytics (UA), the version of Google Analytics nearly every publisher has used for the last decade.  Soon after that, all data previously collected from the platform will be deleted.  If you […]

Posted inResources

New campaign templates and automations

Messaging is the engine that powers your reader revenue program, so we pride ourselves in offering a growing library of new campaigns to engage audiences and power growth, as well as automations that keep you funnel optimized. Here are a few of our latest offerings: New campaigns Evergreen award campaign: Celebrate your achievements! When you […]