Posted inCase Studies

How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs. 

BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.

Posted inNews

Teresa Ristow joins the BlueLena team as Audience Strategist

Raleigh, NC, February 1, 2023 — Teresa Ristow has joined BlueLena in the newly created role of Audience Strategist, where she will assist publishers with identifying and implementing audience and revenue growth opportunities through our entire suite of products, services and solutions. She will report to Ned Berke, Chief Strategy Officer. Teresa is an experienced journalism and […]

Posted inNews

Don MacGregor joins new BlueLena consulting practice

Raleigh, January 4, 2023 – BlueLena today has announced that Don MacGregor is joining its team as a Senior Media Consultant where he will lead a newly created consulting practice focused on technology and digital transformation strategies for daily publishers across North America. This new media consulting practice will complement BlueLena’s core platform licensing, systems integration and managed […]

Posted inResources

BlueLena releases new GA4 publisher dashboard

BlueLena announced the free GA4Publishers Dashboard at the 2022 LION Publishers Independent News Sustainability Summit. This Data Studio-based dashboard connects with your GA4 account, reframes the data for publishers’ needs and puts in it a more familiar format. It looks like this: The dashboard has six interactive reports, including an audience overview and reports for acquisition, content, […]