Archive Page - BlueLena

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs.

BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.

News

Teresa Ristow joins the BlueLena team as Audience Strategist

by AdministratorFebruary 1, 2023February 1, 2023

Raleigh, NC, February 1, 2023 — Teresa Ristow has joined BlueLena in the newly created role of Audience Strategist, where she will assist publishers with identifying and implementing audience and revenue growth opportunities through our entire suite of products, services and solutions. She will report to Ned Berke, Chief Strategy Officer. Teresa is an experienced journalism and […]

News

Don MacGregor joins new BlueLena consulting practice

by AdministratorJanuary 4, 2023February 1, 2023

Raleigh, January 4, 2023 – BlueLena today has announced that Don MacGregor is joining its team as a Senior Media Consultant where he will lead a newly created consulting practice focused on technology and digital transformation strategies for daily publishers across North America. This new media consulting practice will complement BlueLena’s core platform licensing, systems integration and managed […]

Best Practices

Re-engagement emails: how to win back lost subscribers

by Daniel WilliamsDecember 16, 2022December 16, 2022

It is not uncommon for email marketers and newsletter operators to churn nearly a quarter of your hard-earned subscribers every year. Not all of these lost customers result from unsubscribe actions or bounces. In fact, almost half of the attrition is because these readers simply stop interacting with you. Reduced interaction and engagement can lead […]

Commentary

A subscription business is not at odds with an advertising business

by Ned BerkeDecember 8, 2022December 9, 2022

A recent read discussed here at BlueLena was A Media Operator’s article, A Pivot to Subs Requires Full Company Buy In. The point of the article is that every department at a news publication needs to be in the loop about subscription priorities: newsrooms, product, engineering, etc. We’ll add to this that, generally, and especially in our […]

Resources

BlueLena releases new GA4 publisher dashboard

by Ned BerkeNovember 8, 2022November 8, 2022

BlueLena announced the free GA4Publishers Dashboard at the 2022 LION Publishers Independent News Sustainability Summit. This Data Studio-based dashboard connects with your GA4 account, reframes the data for publishers’ needs and puts in it a more familiar format. It looks like this: The dashboard has six interactive reports, including an audience overview and reports for acquisition, content, […]

Commentary

We know the value and importance of the work you’re doing

by Christine HolbertOctober 6, 2022October 6, 2022

I was in London last week and met up with a few friends at a pub after a football — sorry, soccer — match. Knowing I work in the news media space, my pal Andy asked if I had been following along with the Prime Minister’s interviews on September 29. I admitted that while I […]

Uncategorized

BlueLena eliminates revenue sharing, moves to simplified licensing model

by Daniel WilliamsOctober 3, 2022October 6, 2022

Since the launch of BlueLena in early 2020, our pricing model has been a hybrid of platform licensing + a percentage share of new reader revenues. The purpose of this was to incorporate some performance basis into the pricing, but also to cover the sunk costs of technologies (and the experienced talent required to manage it) that […]

Best Practices

Thoughts on successful subscription landing pages

by Christine HolbertSeptember 1, 2022September 6, 2022

Let’s talk subscription landing pages. You may have already seen this article in our #reading Slack channel, but if not, take a peak at The Fix’s analysis of top performing reader revenue subscription pages. A quick skim of the subscription page screenshots will show what all the top performing pages have in common: one to three highlighted […]