Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs. BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.Continue Reading…
About Blue Lena
Over 180 independent news organizations have chosen our audience management platform and marketing services to accelerate digital transformation and build a long-term sustainable business models. We invite you to join our community of publishers.