Welcome to BlueLena

BlueLena was founded by a team of experienced newsmedia executives to create a sustainable future for independent local media through building and supporting subscription, membership and donation models for long term success.

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How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs.  BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.

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About Blue Lena

Over 180 independent news organizations have chosen our audience management and strategic marketing to accelerate their digital transformation to build a long-term sustainable business model. We invite you to join our community of publishers.

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BlueLena releases new GA4 publisher dashboard

BlueLena announced the free GA4Publishers Dashboard at the 2022 LION Publishers Independent News Sustainability Summit. This Data Studio-based dashboard connects with your GA4 account, reframes the data for publishers’ needs and puts…

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