Welcome to BlueLena

BlueLena was founded by a team of experienced newsmedia executives to create a sustainable future for independent local media through building and supporting subscription, membership and donation models for long term success.


How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs.  BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.

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About Blue Lena

Over 180 independent news organizations have chosen our audience management platform and marketing services to accelerate digital transformation and build a long-term sustainable business models. We invite you to join our community of publishers.

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BlueLena releases new GA4 publisher dashboard

BlueLena announced the free GA4Publishers Dashboard at the 2022 LION Publishers Independent News Sustainability Summit. This Data Studio-based dashboard connects with your GA4 account, reframes the data for publishers’ needs and puts…

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