Leadership Team

Daniel Williams

Daniel Williams

Daniel Williams

Founder | CEO

James S. Gold

Daniel Williams

Daniel Williams

Founder | Managing Partner

James S. Gold and Daniel Williams, co-founders of BlueLena,  bring over fifty years combined experience leading strategic transformation at global and national news brands, including the New York Times Company, Gannett, The Day Publishing Company, LA Daily News and the American City Business Journals. 

In 2011, James and Daniel partnered with Tom Ratkovich (former President of ASTECH-Intermedia) to launch LEAP Media Solutions, which grew to support over 600 media brands with $800 million in reader revenue under management.  In 2018, LEAP was acquired by BlueVenn, LTD., a global customer data software and marketing automation company.

At the New York Times Company, and then later at LEAP Media Solutions, James and Daniel pioneered the concept of Shared Resource Management involving the centralization of world-class technology and resourcing to support audience development, customer relationship management and creative services.

James has served in senior management positions with US media companies for over thirty years. He now owns the Sentinel in Denver Colorado. 

Prior to purchasing the Sentinel, James served as SVP/CMO at the New York Times Company where he led the development of audience strategy, new print and digital ventures and strategic partnerships. 

James is past President of the International Newsmedia Marketing Association's (INMA) North American Board of Directors.  He has spoken about strategic transformation in media at conferences in the United States, Canada, Mexico, Australia and South East Asia.

He is a graduate of Columbia University, and has completed executive management programs at the American Press Institute and the Poynter Institute for Media Studies. 

James resides in Castle Pines, Colorado.

Daniel is an experienced entrepreneur and senior media executive who has been an industry leader in audience-driven media management. He began his career with the McClatchy Company and has held senior executive roles with the New York Times Company, The Day Publishing, and Gannett.

In 2011, he co-founded and led LEAP Media Solutions for six years through its acquisition by BlueVenn, where he remained on for two years as its President, US division until December, 2019.

Daniel's work in developing LEAP's proprietary Targeted Growth Model, as well as implementing The Day's paid content membership model, has earned international recognition and been adopted as industry best practices. He is an active speaker, at INMA and  the Local Media Association. Daniel has served on the INMA North American Board of Directors and is a member of the Local Media Association Chief Digital Officer's Club and the Wolfpack Investor Network.

He is a graduate of NC State University and resides in Cary, NC.

Contact Us

Drop us a line!

Partner with BlueLena and Grow Your Digital Audience

We believe that a great media brand, leading technology and deep expertise in audience management can make a significant impact on revenues and company valuation.


150 Fayetteville Street, Raleigh, North Carolina 27601, United States



Open today

09:00 am – 05:00 pm