Want to get more out of your tech stack? BlueLena’s partners expand your audience development initiatives and are deeply integrated with our platform.

We are proud to partner with some of the media industry’s leading solution providers to address all phases of your marketing funnel – ranging from audience acquisition to referral programs and omni-channel marketing. We can help set you up, provide strategic insight and planning, and keep your services all bundled into one monthly invoice. Check out our partners


Newspack is a project of Wordpress.com and the Google News Initiative, and provides an advanced open-source publishing and revenue generating platform for news organizations. It’s an all-in-one publishing platform that incorporates industry best practices to help small and medium-sized news organizations produce great journalism, drive audience, and grow revenue. BlueLena and Newspack have partnered to provide a deeply-integrated solution allowing publishers to automate newsletters, grow email databases and generate more direct financial support of community journalism through membership and donation programs. Among the benefits of Newspack:

  • It is built for digital news companies and incorporates best practices from across the industry.
  • It is built on WordPress, the world’s preferred CMS that powers over a third of the web.
  • Publishers drive development priorities and contribute to the code.
  • It is incorporates smart solutions from third-party providers, like BlueLena.
  • It is cost effective, specifically built and priced for small and medium-sized news organizations.


Memberful is a best-in-class membership software that has everything a publisher needs to run a membership program, whether you’re just getting started or generating millions of dollars per year. Using BlueLena’s implementation and membership management services, we can help you launch a membership program in just a few hours, fully-integrated with your Wordpress-site and BlueLena CXA. Best of all you will have full control and ownership of your audience. Using Memberful, you can:

  • Create any kind of subscription plan with Stripe, Apple Pay and Google Pay enabled
  • Customize your brand and logo, add custom fields and collect address information
  • Elegant landing page and checkout links with simple, intuitive checkout flows
  • Allow your supporters to choose recurring or one-time payment plans
  • Accept free and paid trials, or allow supporters to apply a discount code
  • Access real-time dashboard analytics, including conversion and revenue performance

To learn more, contact us at solutions@bluelena.io.

*Note: Currently BlueLena only supports Memberful on non-Newspack Wordpress sites. For Newspack sites we recommend its built-in Reader Activation Solution.

Social News Desk

Social News Desk makes it easy for everyone in your newsroom to get more out of social media in less time. SND’s proprietary publishing-automation technology leverages real-time data and AI to help newsrooms save time, increase engagement and publish smarter – 24/7. The SND Dashboard gives a real time view of your social strategy at work while SND Reports put all the data at the tip of your fingers. Looking to acquire audience on social? Social News Desk does that too…with thousands of publishers worldwide.

  • Publish more social content with less effort using hybrid automation and next-gen technology for news.
  • Acquire and grow audience with AI-powered social ads that turn your best news content into conversions.
  • Build and sell ads at scale with social media ad-ops solutions that speed-up fulfillment and reporting.

And ask us about our solutions for cost effective email lead acquisition through Facebook services, all using targeted data from your BlueLena account. Or if you are ready, you can place your campaign budget order through our online checkout page here.


SparkLoop is the #1 newsletter growth platform chosen by the world’s best newsletter operators that rely on this referral platform to grow audience faster and more affordably. For clients using SparkLoop, BlueLena incorporates the calls to action into editorial, marketing and lifecycle management email campaign to encourage engagement, sharing and referrals. Using SparkLoop publishers are able to:

  • Grow organically with a newsletter referral program
  • Boost growth with prize drawings and giveaways
  • Easily integrate with your favorite tools – like BlueLena!

Reward your audience for sharing with friends and watch your newsletter grow exponentially. Contact us to learn more and add this solution to accelerate your audience and newsletter list growth.


Subtext is a texting platform that connects you directly with your subscribers free from the chaos of social media and the clutter of email. The preferred method of communication for busy news consumers, BlueLena helps you connect the dots between your SMS audience and email database, so you can better personalize messaging and turn readers into subscribers. Why choose Subtext to power your text messaging?

  • Immediate and reliable communication at scale with an over 90% open rate.
  • Create an exclusive community to interact with your most loyal readers.
  • Earn revenue and retain your audience through a stand-alone subscription or adding Subtext to an existing membership bundle.
  • Have healthier, more productive two-way conversations.
  • Own your data – your subscribers and all associated data belong to you.

Contact us to learn how you can add this solution and host conversations with highly engaged readers via SMS text messaging.