Waqas Ahmed
Waqas Ahmed, Analytics Manager

Waqas Ahmed joined BlueLena as Analytics Manager where he unlocks strategic insights and actionable information by connecting publisher site analytics with the first party data compiled through registration, activation and ongoing engagement.

He previously served as Senior Head of Digital Content for Business Recorder in Karachi, Pakistan and has held digital strategy and editorial roles at the Daily Pakistan and Maati TV. Most recently, Waqas has developed a social listening tool for the Boston Globe and has provided digital strategy consulting to the Asian Development Bank (ADB).

Waqas originally joined BlueLena in July, 2021 as a reader revenue analytics fellow while completing his MS in Digital Media Innovation from NYU. He resides in New York City.

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