Welcome to BlueLena

BlueLena was founded by a team of experienced newsmedia executives to create a sustainable future for independent local media through building and supporting subscription, membership and donation models for long term success.

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How BlueLena and Social News Desk maximized paid social ROI for new subscriber growth

Social News Desk has teamed up with BlueLena following a successful joint-pilot program that delivered returns of up to 300% for news publishers’ reader revenue programs. 

BlueLena, a company founded by news media executives focused on helping publishers monetize content by building sustainable subscription and membership model, found great synergy with Social News Desk’s innovative capabilities around top-of-funnel audience acquisition for news publishers. The two companies have since launched an integrated approach to drive new audiences and increase revenue for BlueLena publishers.

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About Blue Lena

Over 180 independent news organizations have chosen our audience management platform and marketing services to accelerate digital transformation and build a long-term sustainable business models. We invite you to join our community of publishers.

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