BlueLena profiles your audience, aligns your brand strategy, newsroom resources and content strategy with key audience growth opportunities, and provides turnkey reader relationship management.  

By sharing industry-leading expertise and technology across its client portfolio, BlueLena provides media companies of all sizes best-in class approaches to audience development. 

We identify the best creative, messaging and content strategy to grow your most valuable audience segments and optimize return on your investment capital.

Blue Lena was founded by a trio of three generations of New York Times senior audience marketing executives.  We help media companies, of any size, in any market, refresh their brand presence and drive new audience growth.