Our Solutions

BlueLena is the largest full-service marketing solutions provider in North America devoted to the newsmedia industry. Our unique shared-resource management model involves the deployment, resourcing and support of technology to grow, engage and monetize digital audiences.

Why is this important? Traditional, established publishers and new digital startups alike are recognizing the importance of developing audience revenues to sustain their business models and build a stronger future for community journalism.

There are a variety of coaching programs and learning resources available to assist publishers with charting a path to successful reader revenue strategies, including the Membership Puzzle ProjectGNI Subscription Lab, the Facebook Accelerator Program and the Table Stakes Local News Transformation Program.

“BlueLena has been a key partner in our growth from a small operation into the news source of record for the largest county in our state. BlueLena combines cutting edge technology and expert strategy to propel publishers forward.”

Jay Senter, Editor and Publisher, Shawnee Mission Post

However, to pursue this strategic path successfully, publishers are faced with the daunting challenge of investing in the technology, the talent AND the expertise to successfully implement consumer revenue strategies that are critical to long-term viability.

BlueLena removes those barriers and helps accelerate transformation.

BlueLena carefully identifies and partners with best-in-class software and technology that we deploy and resource on behalf of our publishing clients.

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We refer to this model as shared resource management (or “SRM”), where audience growth is built upon both the technology and the end-to-end professional managed services that drives growth and accelerates business model transformation.

The SRM approach allows even the smallest publisher to benefit from the same technologies deployed at some of the largest global media brands, and we provide you the assurance of continuous support and resourcing that allows you to invest in, and focus on, high quality content creation.

As part of our fully-managed professional service, BlueLena drives rapid audience growth and monetization by working with publishers and editors to align your brand, newsroom resources and content strategy with your audiences’ needs.

BlueLena is “CMS-agnostic” meaning we can be deployed with any existing content management system. Currently, we operate on WordPressNewspackMetro PublisherFoundationScenethinkTownNewsCreative Circle and Graphene.

Through our rigorous test-and-learn methodology, and tracking of various creative approaches, campaign messaging, social media management and on-site marketing we discover the most efficient ways to attract and retain your key audience segments.

Our highly personalized reader journeys are designed and optimized to engage readers and continually build loyalty, engagement and and brand advocacy.

Through our carefully managed and proven optimization practices, BlueLena provides sustainable growth in the value of each reader relationship.

BlueLena clients can launch in days with minimal support from local management, no startup costs, and a licensing and managed services model that ensures even small publishers can realize short and long term returns on sustainable growth.