“A half hour with Ned is worth ten hours with anyone else, but now I have to extend that to the rest of your team. I hope you know how phenomenal they all are. Thank you for making this small publisher’s work in the audience development arena so much more bearable. I certainly wish every vendor I had worked with were as patient, as creative and as responsive.”

Judie Kamien, Chief Development Officer, Springfield Daily Citizen

Meet the team that works for you

Daniel Williams, CEO

Daniel Williams | CEO

Daniel Williams is the co-founder and CEO of BlueLena. He is an experienced entrepreneur and senior media executive who has been an industry leader in audience-driven media management for over two decades. Daniel began his career with the McClatchy Company and has held management roles with the New York Times Company, The Day Publishing Company and Gannett. In 2011, he…

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Ned Berke, Chief Strategy Officer

Ned Berke | Chief Strategy Officer

Prior to joining BlueLena in January 2021, Ned Berke served as Program Director, Audience Development at the Center for Cooperative Media. In that role, he provided consulting, training and strategic services to local, regional, niche and investigative news publishers to build a lasting framework for audience growth and sustainability. Today, Ned supports BlueLena publishers and editors in developing and executing…

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James S. Gold | Managing Partner

James Gold is the Co-Founder and Managing Partner of BlueLena. He has served in senior management positions with US media companies for over thirty years. He is the former SVP/CMO of the New York Times Regional Group, and prior to that held executive roles with American City Business Journals, KPMG Consulting, and the Los Angeles Daily News. James is past…

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Denise Toussaint, Head of Automation

Denise Toussaint | Head of Automation

Denise Toussaint joins BlueLena as the Head of Automation with more than 15 years of experience in digital communications and omni-channel campaign management. In her role, she will help accelerate audience and revenue growth through operationalizing and optimizing the BlueLena CXA technology platform for publishers. She previously worked as the Senior Email Marketing Manager for BenefitHub where she oversaw global email operations,…

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Tara Ware, Head of Operations

Tara Ware | Head of Operations

Tara Ware joins BlueLena as the Head of Operations where she leads the new client onboarding, implementation and ongoing technical support for the BlueLena CXA platform. She began her career in media with The Ledger in Lakeland, FL, formerly a part of the New York Times Regional Media Group. She then moved to the corporate division as marketing analyst where…

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Stephen Ratkovich, Sr. Strategy Consultant

Stephen Ratkovich | Sr. Strategy Consultant

Stephen Ratkovich joined BlueLena in November, 2021 as Senior Strategy Consultant to provide guidance and best practice approaches to drive audience and revenue growth for publishers by leveraging BlueLena’s portfolio of technology solutions, partnerships and managed services. He previously served as Customer Success Manager at Upland BlueVenn, where he supported the unification of first and third party data to deliver…

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Megan Vaughn, Agency Services Manager

Megan Vaughn | Agency Services Manager

Megan Vaughn joined BlueLena in November, 2021 as Agency Services Manager to oversee the deployment, integration and ongoing optimization of marketing automation technology and data analytics to drive audience and revenue growth for publishers. She previously served as Insights Analyst at Upland BlueVenn, where she supported the database design, hosting and management on behalf of over six-hundred global brands. Megan…

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Christine Holbert, Audience Engagement Manager

Christine Holbert | Audience Engagement Manager

Christine Holbert joins BlueLena as the Head of Audience Engagement where she will work with newsrooms to identify and communicate their value propositions, training them to win readers over through storytelling about their mission and journalism. Christine is a communications professional who specializes in fundraising and engagement campaigns. Prior to joining BlueLena, she managed the email program at WHYY, the Greater Philadelphia…

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Waqas Ahmed, Analytics Manager

Waqas Ahmed | Analytics Manager

Waqas Ahmed joined BlueLena as Analytics Manager where he unlocks strategic insights and actionable information by connecting publisher site analytics with the first party data compiled through registration, activation and ongoing engagement. He previously served as Senior Head of Digital Content for Business Recorder in Karachi, Pakistan and has held digital strategy and editorial roles at the Daily Pakistan and…

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Kai Crutchfield, Solutions Consultant

Kai Crutchfield | Solutions Consultant

Kai joined BlueLena in May, 2022 where she assists publishers in the transition from onboarding to strategy execution by leveraging our complete product offering, including tools for audience activation, engagement and monetization; and partner solutions including email acquisition, social media marketing, newsletters referral programs, e-commerce promotion and other services.  Kai is an accomplished student, athlete and entrepreneur. While in college,…

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Austin Williams, Data Analyst

Austin Williams | Data Analyst

Austin joined BlueLena in June, 2020 as Business Analyst with responsibility for the initial platform configuration, user training and systems integration during new client onboarding. As part of the Agency Services team, Austin manages internal workflows between applications, including the design of registration and membership conversion campaigns and automated marketing communications. He also assists customers with on-demand support requests and…

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Tammy Williams, Office Manager

Tammy Williams | Office Manager

Tammy joined BlueLena in January, 2021 as Office Manager, where she is responsible for general accounting, client invoicing, accounts receivables and human resourcing. Prior to joining BlueLena, Tammy served as Inside Sales Manager with the Whitlock Group where she was involved in the project scoping, procurement and account support for a global client base. Tammy graduated from NC State University…

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Ryen Frazier, Projects Coordinator

Ryen Frazier | Projects Coordinator

Ryen joined BlueLena in August, 2020 as Projects Coordinator where she assists in process engineering and workflow optimization to ensure seamless new client onboardings and internal operational efficiencies. In addition to her part-time role with BlueLena, Ryen is a PhD candidate in the NC State University Department of Forest Biomaterials, working with the conversion economics & sustainability research group. She…

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