“Thank you for making this small publisher’s work in the audience development arena so much more bearable. I certainly wish every vendor I had worked with were as patient, as creative and as responsive.”

Judie Kamien, Chief Development Officer, Springfield Daily Citizen

Meet the team that works for you

Daniel Williams, Founder & CEO

Daniel Williams | Founder/CEO

Daniel Williams is the co-founder and CEO of BlueLena. He is an experienced entrepreneur and senior media executive who has been an industry leader in audience-driven media management for over two decades. Daniel began his career with the McClatchy Company and has held management roles with the New York Times Company,…

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Chief Strategy Officer

Ned Berke | Chief Strategy Officer

Prior to joining BlueLena in January 2021, Ned Berke served as Program Director, Audience Development at the Center for Cooperative Media. In that role, he provided consulting, training and strategic services to local, regional, niche and investigative news publishers to build a lasting framework for audience growth and sustainability. Today, Ned…

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Tara Ware, Head of Operations

Tara Ware | Head of Operations

Tara Ware joined BlueLena in April, 2022 as the Head of Operations where she leads the new client onboarding, implementation and ongoing technical support for the BlueLena CXA platform. She began her career in media with The Ledger in Lakeland, FL, formerly a part of the New York Times Regional Media…

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Stephen Ratkovich, Sr. Strategy and Solutions Consultant

Stephen Ratkovich | Sr. Strategy and Solutions Consultant

Stephen Ratkovich joined BlueLena in November, 2021 as Sr. Strategy and Solutions Consultant to provide guidance and best practice approaches to drive audience and revenue growth for publishers by leveraging BlueLena’s portfolio of technology solutions, partnerships and managed services. He previously served as Customer Success Manager at Upland BlueVenn, where he…

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Megan Vaughn, Sr. Strategy and Solutions Consultant

Megan Vaughn | Sr. Strategy and Solutions Consultant

Megan Vaughn joined BlueLena in November, 2021 as Agency Services Manager to oversee the deployment, integration and ongoing optimization of marketing automation technology and data analytics to drive audience and revenue growth for publishers. In October, 2022 she was elevated to Sr. Strategy and Solutions Consultant to provide guidance and best practice…

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Kai Crutchield, Strategy and Solutions Consultant

Kai Crutchfield | Strategy and Solutions Consultant

Kai joined BlueLena in May, 2022 where she assists publishers in the transition from onboarding to strategy execution by leveraging our complete product offering, including tools for audience activation, engagement and monetization; and partner solutions including email acquisition, social media marketing, newsletters referral programs, e-commerce promotion and other services.  Kai is…

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Christine Murrison Holbert, Engagement Manager

Christine Holbert | Audience Engagement Manager

Christine Holbert joins BlueLena as the Head of Audience Engagement where she will work with newsrooms to identify and communicate their value propositions, training them to win readers over through storytelling about their mission and journalism. Christine is a communications professional who specializes in fundraising and engagement campaigns. Prior to joining BlueLena,…

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Teresa Ristow, Audience Strategist

Teresa Ristow | Audience Strategist

Teresa Ristow joined BlueLena in February, 2023 as Audience Strategist to assist publishers with identifying and implementing audience and revenue growth opportunities through our entire suite of products, services and solutions. Teresa is an experienced journalism and media professional with a diverse background including roles as an editor, reporter and audience…

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Waqas Ahmed, Data Solutions Engineer

Waqas Ahmed | Data Solutions Engineer

Waqas Ahmed joined BlueLena in January, 2022 as Data Solutions Engineer where he leads our data integration, API library, and unlocks strategic insights and actionable information by connecting publisher site analytics with the first party data compiled through registration, activation and ongoing engagement. He previously served as Senior Head of Digital…

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Austin Williams, Technical Support Manager

Austin Williams | Technical Support Manager

Austin joined BlueLena in June, 2020 as Technical Support Manager with responsibility for the initial platform configuration, user training and systems integration during new client onboarding. As part of the Agency Services team, Austin assists customers with on-demand support requests and issues resolution. He also manages internal data workflows between applications,…

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Tammy Williams, Office Manager

Tammy Williams | Office Manager

Tammy joined BlueLena in January, 2021 as Office Manager, where she is responsible for general accounting, client invoicing, accounts receivables and human resourcing. Prior to joining BlueLena, Tammy served as Inside Sales Manager with the Whitlock Group where she was involved in the project scoping, procurement and account support for a…

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Ryen Frazier, Projects Coordinator

Ryen Frazier | Projects Coordinator

Ryen joined BlueLena in August, 2020 as Projects Coordinator where she assists in process engineering and workflow optimization to ensure seamless new client onboardings and internal operational efficiencies. In addition to her part-time role with BlueLena, Ryen is a PhD candidate in the NC State University Department of Forest Biomaterials, working…

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Don MacGregor, Sr Media Consultant

Don MacGregor | Sr. Media Consultant

Don MacGregor joined BlueLena in January, 2023 where he leads BlueLena’s media consulting practice specifically focused on technology and digital transformation among daily publishers. Previously, Don had a broad and successful career at Tribune Publishing including management roles in Distribution, Planning & Analysis, and Marketing. His time culminated with overseeing the…

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Rich Forsgren, Sr Media Consultant

Rich Forsgren | Sr. Media Consultant

Rich joined BlueLena in June, 2020 as a Sr. Media Consultant working closely with publishers with technology implementation and strategy consulting services. A 36-year media veteran, Rich has been a visionary and transformational leader – from the early days of CMS, conversion to digital publishing, to driving today’s audience-centric data strategies.…

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James S. Gold | Managing Partner

James Gold is the Co-Founder and Managing Partner of BlueLena. He has served in senior management positions with US media companies for over thirty years. He is the former SVP/CMO of the New York Times Regional Group, and prior to that held executive roles with American City Business Journals, KPMG Consulting,…

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