Discover what hundreds of news organizations are using to dramatically grow, engage and monetize digital audiences
BlueLena CXA is the all-in-one digital marketing and revenue management platform that is purpose-built specifically for newsmedia organizations. Powered by ActiveCampaign, our industry-leading solution is the engine driving audience growth, reader engagement and monetization for hundreds of news organizations across North America.
The BlueLena CXA gives you all the email marketing, marketing automation and CRM tools you need to create incredible customer experiences.
Build reader relationships to develop long-term brand loyalty
Welcome series are essential to onboarding your new readers. It’s a way to acknowledge their interest in your brand and introduce yourself. You can share your mission, promote content features, set expectations, encourage a call to action, or even deploy surveys to your new contacts during this series. Best of all, this is completely managed by BlueLena’s team of audience development experts.
Consolidate all your first party data into one system
BlueLena CXA also plays well with your favorite software. With over 800 integrations in our app marketplace, you’ll have all the marketing tools you need to succeed. And just as importantly, you can consolidate all of your first party data into one system, creating a single unified view into each customer relationship to deliver personalized communications.
Create the ideal experience for every loyal reader
Personalize your emails based on any contact information you have. When you send exactly what your contacts want to see, your emails feel personal. And more people engaging with your emails improves your deliverability and reputation as judged by the leading ISPs.
BlueLena automations handle what no one else has time for
What can you automate? Try a welcome series with email automation. Track contact engagement with tags, custom fields, analytics, and performance reporting. Pull info from every offline and digital channel (social media, live chat, landing pages, text messaging, and everywhere else) to automate the marketing so you can focus on reporting and journalism.
Streamline your sales pipeline management with CRM
Sometimes mundane, manual tasks eat at your calendar. Other times contacts slip out of your funnel. When you can automate contact management, score leads, monitor deals and pipeline, and track tasks, the time sinks disappear. A sales automation CRM keeps your entire sales process moving smoothly.