Overview:
Surveys are among the most valuable instruments available to news organizations to solicit and incorporate feedback directly from readers to help shape content, audience development, and reader revenue strategies.
Local Media Association published this excellent report on how surveys helped five newsrooms refine coverage and grow reader revenue, which featured three BlueLena clients (Shaw Media, Shawnee Mission Post and Documented NY).
As the article describes, surveys are among the most valuable instruments available to news organizations to solicit and incorporate feedback directly from readers to help shape content, audience development, and reader revenue strategies. It is the primary reason why BlueLena incorporates audience surveysinto our customer lifecycle management curriculum as a standard best practice for all clients.
👉 Ned Berke, BlueLena’s Chief Strategy Officer, explained the many benefits of surveys during a session of last month’s LMA Accelerate Local event, which can be viewed at this link (passcode = Y^wX2^%*). The video includes presentations from two BlueLena clients (The American Prospect and Black Voice News) plus Embarcadero Media.
About BlueLena
BlueLena is a strategy consulting and audience management platform founded in 2020 to support the sustainability of independent local media. By combining cutting-edge technology with expert-driven services, BlueLena helps over 250 news organizations across North America develop and manage subscription, membership, and donation models. Its unique shared-resource management approach provides publishers, regardless of size, with access to enterprise-level tools and personalized support, enabling them to focus on high-quality journalism while building loyal, revenue-generating audiences.
BlueLena is majority employee-owned, and backed by investors including Automattic(the parent company of WordPress), the Local Media Association, and Old Town Media.