Missed one of our live roundtables? Or want to share what you learned with your team? Scroll through here to find all of our past roundtables.

September 2025: Inbox Adventures

August 2025: How to Start Your End-of-Year Planning

July 2025: Community Roundtable: Risk, Resilience and the Road Ahead

April 2025: How Leading Newsrooms Leverage Their CRM Tools to Grow Donor Support

March 2025: How to Leverage Development Thinking — Without a Development Team

February 2025: Expanding Your reach and conquering a new market

January 2025: Insights from end-of-year campaigns

December 2024: BlueLena 2024 recap and 2025 preview

June 2024: BlueLena new product round up

You can find the presentation deck here!

May 2024: We welcome and discuss the Spotlight Delaware launch

You can find the presentation deck here!

April 2024: We welcome and discuss the Mirror Indy launch

You can find the presentation deck here!

March 2024: Collaboration with national publishers

  • Organizations who have established themselves as leaders in collaborative journalism shared insights on how to identify great partners, overcome challenges and produce results for the communities
You can find the links from the conversation with Civil Eats, The American Prospect and Center for Cooperative Media
here!

January 2024: 11 tips to avoid spam

  • As email send volume rises, so do spam messages
  • Critical for publishers to be up-to-date on SPF, DKIM and DMARC authentication protocols
  • Check spam rates on individual emails to get a sense of overall spam complaints
You can find the presentation deck here!

December 2023: End-of-year recap

  • Welcomed ~70 new independent publishers to the BlueLena community
  • Developed new CRM product to support major gift development
  • Secured grant funding from Knight Foundation for capacity building
You can find the presentation deck here!

June 2023: New designer overview, saved modules, conditional content

  • Saved modules: A predefined block
  • Conditional content: Content changes based on reader’s zip code, collected at signup
You can find the presentation deck here!

May 2023: The BlueLena dives into A/B testing, opt-outs and analytics

  • A/B testing: Sending an email campaign with two or more variables to determine which variable is more successful
  • Opt-outs: This helps improve unsubscribe percentages and general retention rates
  • ActiveCampaign analytics: Understanding contact trends, campaign performance, and what makes for a successful email send
You can find the presentation deck here!

April 2023: BlueLena walkthroughs seven newsletter best practices

Including:

  • Optimizing subject lines
  • Reviewing CTAs
  • Improving accessibility
  • Personalization
  • Be a member of your own audience
  • Seeking opportunities to productize
  • Test and learn
You can find the presentation deck here!

February 2023: A spotlight on Springfield Daily Citizen

You can find the presentation deck here!