When you work with BlueLena we empower you not only with the best tools and technology, but experienced journalism strategists and hands-on support from our team of experts
Technology-Enabled Strategy Consulting & Hands-On Support to Grow Audience, Revenue and Achieve Financial Sustainability
At BlueLena, we believe that strong journalism is essential to a thriving democracy. But in today’s rapidly shifting media landscape, sustaining journalism organizations—especially local and independent ones—requires more than editorial excellence. It requires a bold, integrated approach to technology, strategy, and operational execution.
Our mission is to empower news organizations with technology-enabled strategy consulting and hands-on support services that grow audiences, increase reader revenue, and build the foundation for long-term financial sustainability.
Our Unique Approach
BlueLena offers a comprehensive service model that blends cutting-edge technology with deep strategic insight and day-to-day operational support. We partner with journalism organizations at every stage of their digital transformation to ensure they not only survive, but thrive.
What We Offer
Strategy Consulting & Revenue Modeling
We work closely with publishers to build custom audience and revenue strategies grounded in industry best practices and real-world data. Services include:
- Audience funnel and engagement strategy
- Membership and subscription program design
- Donor and philanthropy revenue planning
- Paywall and reader revenue modeling
- Campaign and conversion rate optimization
- KPI benchmarking and dashboard development
All-in-One Marketing Automation Platform (ESP + CRM + MMS)
BlueLena provides an integrated, turnkey platform that enables journalism organizations to:
- Capture, segment, and understand their audiences
- Build personalized communication journeys
- Automate email marketing and fundraising workflows
- Manage memberships, subscriptions, and donations
- Integrate seamlessly with publishing CMS and payment providers
Our platform is powered by a customized version of ActiveCampaign and integrations with other best-in-class technologies, fully managed and supported by BlueLena for each client.
Data Infrastructure & Analytics
We help publishers build the data infrastructure needed to make smart, timely decisions. Our services include:
- Unified audience database management
- Event tracking and behavioral segmentation
- Campaign performance reporting and dashboards
- Integration with third-party analytics and attribution tools
- Data hygiene, deduplication, and enrichment
Campaign Execution & Operational Support
Our team becomes an extension of yours, providing hands-on support for key audience and revenue campaigns:
- Newsletter and lifecycle campaign execution
- Subscription and donation drive management
- A/B testing and optimization
- Website conversion enhancements
- Onboarding, win-back, and re-engagement flows
We don’t just hand you a strategy—we roll up our sleeves and help you execute it.
Training, Coaching & Capacity Building
We equip your team with the skills and confidence to carry your mission forward:
- Custom training and workshops
- CRM and platform onboarding
- Strategic planning facilitation
- Executive coaching and ongoing support
- Access to BlueLena’s peer learning community
Who We Serve
BlueLena supports a growing network of independent, nonprofit, and mission-driven journalism organizations across the U.S. and beyond. Our partners include:
- Local and regional newsrooms
- Digital-native publications
- Public media organizations
- Investigative and issue-focused outlets
- Startups and legacy publishers in transition
Whether you are launching a new membership model, migrating to a modern CRM, or developing a long-term sustainability strategy, BlueLena brings the expertise, technology, and team to help you succeed.
Why BlueLena
Mission-Aligned: We are a purpose-driven organization built to serve the journalism community.
Full-Service Model: From strategy to execution, we provide end-to-end support.
Technology + People: Our platform is powerful, but our people make the difference.
Proven Results: Our partners consistently grow audience engagement and increase reader revenue.
Collaborative Approach: We believe in working with you, not just for you.
Let’s Build the Future of Journalism Together
We invite you to explore how BlueLena’s technology-enabled strategy consulting and hands-on services can help your organization grow and thrive. Whether you’re just getting started or scaling your impact, we’re here to help you accomplish your goals and advance your mission in serving your community of readers. Schedule a free consultation call, we’d love to explore ways we can support your organization.