Abby Callard is a Publisher Success Manager at BlueLena, bringing more than 15 years of experience in journalism, audience development, digital strategy, and mission-driven communications.
At BlueLena, Abby partners with nonprofit news organizations to develop data-driven audience and revenue growth strategies.
Abby spent her early career reporting and editing at publications including Slate, Smithsonian, and Milwaukee Magazine—where she produced award-winning features and managed digital audience strategy.
Over the past decade, she has applied her journalism background and audience expertise to nonprofit communications, helping education organizations develop compelling narratives, build engaged communities, and strengthen their digital presence.
Abby holds a degree in Magazine Journalism from University of Missouri and lives in the Chicago area with her husband and two children.