Kai Crutchfield is the Operations & Marketing Coordinator at BlueLena, where she plays a vital role in helping publishers transition from onboarding to strategic execution of audience growth and revenue programs.
Drawing on her knowledge of BlueLena’s platform and partner solutions, Kai supports publishers in deploying tools for audience activation, engagement, monetization, email acquisition, social media marketing, referral programs, and e-commerce promotion with precision and impact. Kai brings a blend of technical insight and operational excellence to her work.
In addition to her role with BlueLena, you’ll see Kai on television as an in-studio analyst and play-by-play announcer for ESPN and the ACC Network.
An entrepreneur at heart, Kai is also the founder and creative force behind Scripted Apprl, a contemporary lifestyle brand she launched in 2020. She oversees all aspects of the business, from design and branding to marketing and fulfillment, demonstrating her ability to build and scale ventures with authenticity.
Prior to joining BlueLena in May 2022, she distinguished herself as a four-year starter and team captain on the nationally ranked NC State University women’s basketball team, leading the program to three consecutive ACC championships. Her commitment to excellence extended beyond the court, where she was honored as a member of the All-ACC Academic Team and served in multiple leadership roles, including on the Student Athlete Advisory Committee and Pack UNITED social justice movement.
Kai holds a B.A. in Business Administration with a concentration in Marketing from North Carolina State University, complemented by a Graduate Certificate in Sports Entertainment and Venue Management. She resides in Wake Forest, NC.