Katie Gray is the Executive Director, Publisher Growth at BlueLena, where she brings leadership in audience development, revenue growth, and reader engagement. At BlueLena, Katie leads the growth and success of the American Journalism Project publisher portfolio, assisting with audience and membership strategies, benchmarking and goal setting, as well as directing and leading the programs, experiments and shared learnings from the Knight Resiliency Lab.
Katie previously served as VP of Growth Marketing at USA TODAY Network, where she led growth strategy across USA TODAY and more than 200 local publications, and as VP of Consumer Marketing at the Los Angeles Times, where she helped grow digital subscriptions and build stronger relationships with readers. Katie began her career in agency services, working at leading New York City-based firms such as Edelman, Ogilvy & Mather and Cake & Arrow.
Throughout her career, Katie has focused on helping local media organizations better understand and engage their audiences, grow sustainable revenue, and turn strategy into measurable results. She graduated from the University of Rochester with a BA in English and is now based in Charlotte, NC.