Want to get more out of your publishing tools and technology stack?

BlueLena’s partners expand your audience and revenue development strategies and are deeply integrated with our platform.

We are proud to partner with some of the media industry’s leading solution providers to address all phases of your marketing funnel – ranging from audience acquisition to referral programs and omni-channel marketing. We can help set you up, provide strategic insight and planning, and keep your services all bundled into one monthly invoice. Check out our preferred partners:

ActiveCampaign

ActiveCampaign is a leading customer experience automation platform that offers robust email marketing, CRM, and marketing automation tools. BlueLena has grown to become ActiveCampaign’s largest agency partner in North America, rebranding the platform as BlueLena CXA and BlueLena CRM. This customized solution is purpose-built for independent journalism organizations, integrating email marketing, marketing automation, and CRM functionalities to drive audience growth and revenue. With features like personalized welcome series, advanced segmentation, and automated sales pipeline management, BlueLena CXA and BlueLena CRM empower news publishers to consolidate first-party data, enhance reader engagement, and build sustainable business models. 

Donorbox

Donorbox is a powerful and user-friendly fundraising platform designed to help nonprofits news organizations organizations grow their donor or membership base and increase recurring contributions. It is included free of charge in BlueLena pricing for all service plans. With features like customizable donation forms, recurring giving options, donor management tools, and seamless integrations with websites and CRM systems, Donorbox streamlines the giving process for both organizations and supporters. It also supports peer-to-peer fundraising, membership programs, and multi-currency donations, making it ideal for expanding reach and boosting engagement.

FundraiseUp

Fundraise Up is an AI-powered digital fundraising platform that helps journalism organizations grow donations and memberships by optimizing donor experiences and increasing conversion rates. It is included free of charge in BlueLena pricing for all service plans. Its intelligent checkout system uses machine learning to personalize suggested donation amounts, encourage recurring giving, and reduce donor friction—leading to higher revenue and stronger supporter retention . For publishers on BlueLena Premium, Fundraise Up offers seamless integrations with the BlueLena CRM, enabling real-time syncing of donor data and campaign performance . The platform offers a branded donor portal where supporters can manage their contributions. 

Newspack

Newspack is a project of Wordpress.com and the Google News Initiative, and provides an advanced open-source publishing and revenue generating platform for news organizations. It’s an all-in-one publishing platform that incorporates industry best practices to help small and medium-sized news organizations produce great journalism, drive audience, and grow revenue. BlueLena and Newspack have partnered to provide a deeply-integrated solution allowing publishers to automate newsletters, grow email databases and generate more direct financial support of community journalism through membership and donation programs. Among the benefits of Newspack:

  • It is built for digital news companies and incorporates best practices from across the industry.
  • It is built on WordPress, the world’s preferred CMS that powers over a third of the web.
  • Publishers drive development priorities and contribute to the code.
  • It is incorporates smart solutions from third-party providers, like BlueLena.
  • It is cost effective, specifically built and priced for small and medium-sized news organizations.

Paid Acquisition

Looking to acquire audience on social? BlueLena’s Paid Acquisition Strategy and Campaign Management services do just that, but with an added advantage. The process doesn’t end at the point of acquiring a new lead on social. We then tag your followers and enter them into a specially-designed onboarding welcome series to develop a deep relationship with your brand. Plus, we can measure how many of these paid leads become financial supporters to your site. We help you:

  • Publish more social content with less effort using hybrid automation and campaign management optimized for news.
  • Acquire and grow audience with curated social ads we turn your best performing news content into conversions.
  • Build and manage ads at scale with social media solutions that speed-up fulfillment and reporting.

And ask us about our solutions for cost effective email lead acquisition through Facebook services, all using targeted data from your BlueLena account.

Wisepops

Wisepops is a versatile onsite marketing platform designed to help journalism organizations, especially those collaborating with BlueLena, effectively grow their audiences and deepen reader engagement. All BlueLena service plans include up to 250,000 pop-ups per month free of charge in BlueLena pricing. Wisepops offers a no-code, drag-and-drop builder for creating personalized pop-ups, banners, embeds, and notification feeds that can be tailored to specific visitor behaviors, demographics, and referral sources . 

For publishers, Wisepops excels at driving newsletter signups and managing multi-step campaigns that collect detailed subscriber data, which can be automatically synced with tools like ActiveCampaign . Features such as A/B testing, gamified elements like spin-to-win wheels, and advanced targeting options enable organizations to optimize conversion rates and deliver timely, relevant messages without disrupting the user experience . 

Additionally, Wisepops integrates seamlessly with platforms commonly used by BlueLena clients, including WordPress, WooCommerce, and Stripe, making it an ideal solution for mission-driven media outlets seeking to enhance reader engagement and expand their subscriber base.