ActiveCampaign is the industry-leading marketing automation and email marketing platform that powers BlueLena’s end-to-end audience management and reader revenue solutions. 

As one of their largest reseller partners in North America, BlueLena has licensed it off the shelf and developed an all-in-one, fully-integrated digital publishing solution that supports editorial newsletters, customer lifecycle management, donor and subscriber acquisition, and advertising CRM through it’s Deals feature.

Earlier this spring we re-branded our ActiveCampaign agency platform as BlueLena CXA to more appropriately describe the “customer experience automation” that goes beyond the capabilities of other email marketing platforms (ESPs) in the marketplace.

We’ve been busy over the past few months deepening our integrations with ActiveCampaign, and wanted to share some of our favorites:

  • Google Analytics: track campaign performance and referral traffic
  • Facebook: add and remove contacts w/ Facebook Custom Audiences
  • Calendly: sync your Calendly meetings with BlueLena to drive sales
  • Eventbrite: create new revenue streams and reader experiences w/ events
  • Google Forms: collect and organization information between accounts
  • Pico: convert site visitors and monetize donors, members and subscribers
  • Shopify: drive more purchases by integrating BlueLena with Shopify
  • Stripe: trigger automations to welcome new subscribers and upgrades
  • SurveyMonkey: collect survey responses and append to stored contacts
  • Twitter: sync campaigns between BlueLena and Twitter to increase reach
  • Typeform: connect contacts and form entries and automate communications
  • WooCommerce: engage donors and shoppers across their purchase journey

Don’t see your favorite app listed? Chances are its among the 850+ available integrations in the ActiveCampaign library. Contact us at solutions@bluelena.iolearn more about our integration services.