BlueLena is offering GA4 setup services to our clients, drawing from their regular support hours. Our setup will be a standard out-of-the-box implementation, and we expect it will take about 1 hour per website.
If you haven’t setup Google Analytics 4 (GA4), we’re here to help you
We are just 11 months away from Google terminating data collection in Universal Analytics (UA), the version of Google Analytics nearly every publisher has used for the last decade.
Soon after that, all data previously collected from the platform will be deleted.
If you haven’t set up Google Analytics 4 (GA4) yet, now is the time to do it. BlueLena can help; keep reading to find out how.
What happens if you don’t set it up? Well, soon after it stops collecting data Google will eliminate access to the historical records. That means you won’t be able to get accurate time period comparisons or year-over-year data. The sooner you set up the GA4 tracker, the more historical data you will have to understand traffic patterns and trends over time.
Learn more about how to make the switch here (it’s not hard, and Google provides a handy setup wizard in your account admin dashboard).
There are major differences between GA4 and UA. It’s a complete rebuild of the platform, transitioning from what’s known as “session tracking” to “event tracking.” You’ll notice right away that the reports you’re used to in Universal Analytics are either radically changed, or don’t exist. And metrics that sound the same – like “users” and “sessions” – are counted in an entirely new way.
While setting up GA4 now is the bare minimum, we also recommend you begin adding GA4 to your regular reporting. Collecting data from both UA and GA4 over several months will help you understand the variation in what seems to be similar metrics – allowing you to account for differences in the data when you have to transition completely to GA4 next year.
Need help setting us GA4? We’re here for you. BlueLena is offering GA4 setup services to our clients, drawing from their regular support hours. Our setup will be a standard out-of-the-box implementation, and we expect it will take about 1 hour per website. We will need access to your content management system’s theme files or codebase, your Google Analytics account, and – if you have one – your Google Tag Manager account. Email firstname.lastname@example.org to get scheduled or click the link below.