Raleigh, January 4, 2023 – BlueLena today has announced that Don MacGregor is joining its team as a Senior Media Consultant where he will lead a newly created consulting practice focused on technology and digital transformation strategies for daily publishers across North America.

This new media consulting practice will complement BlueLena’s core platform licensing, systems integration and managed marketing services, and will specifically serve organizations requiring a more intensive level of engagement, often as a critical first step to major technology-related transitions. 

“We are thrilled to have Don joining BlueLena to help lead this effort and accelerate digital transformation for local news organizations,” said Daniel Williams, founder and CEO of BlueLena. “He has decades of experience navigating technology changes, guiding strategy shifts and brings a proven track record with delivering operational improvements and performance gains.”

The practice will build upon BlueLena’s recent successes supporting daily publishers like M Roberts MediaThe DayChatham News & RecordShaw Media and dozens of other independent news outlets with major technology transitions including discovery, scoping, readiness assessment, vendor evaluation and selection, systems implementation and ongoing strategy support.

“As we move into 2023, we are hearing from many publishers of a need for expertise and consulting services that work closely with senior executives and management ranging from small-to-medium sized group publishers to large daily newspapers to identify and drive operational changes,” said MacGregor. “I’m excited to put my experience and learnings to use in helping publishers pursue these efforts.”

Since its launch in April 2020, BlueLena has delivered marketing automation technology and professional services on behalf of over 200 independent news organizations, enabling rapid growth of digital audiences and recurring reader revenues. The new media consulting practice will augment its core platform licensing and managed marketing services.

“BlueLena continues to invest in building solutions that help publishers better grow, engage and monetize its audiences. Introducing our media strategy consulting services comes at an important point as all publishers continue to confront continuous technology innovation, changes in media consumption habits and overall business model transformation”, added Williams.

Don joins BlueLena from McClatchy, where he most recently served as Vice President, Consumer Marketing & Sales. For the past two years he oversaw McClatchy’s consumer revenue, subscription acquisition and retention programs for their 29 markets, reporting directly to the CEO. Prior to that he served as Regional Vice President for Tribune Publishing.  Throughout his 25-year career in publishing he has worked across all areas of circulation, audience and consumer marketing management at the Chicago Tribune before transitioning into a corporate leadership role in 2016.  

Publishers interested in learning more about BlueLena’s consulting services may inquire at solutions@bluelena.io, or by contacting Don directly at don@bluelena.io.

About BlueLena

BlueLena was founded by an experienced team of publishers, journalists and newsmedia marketing executives to create a sustainable future for independent local media. We do so by deploying world class technology, and delivering the expertise and professional services to build and support subscription, membership and donation models for long-term success.

In the short time since our founding in early 2020, we have quickly grown to support leading community-based media brands coast-to-coast across the United States and Canada, including in New York City, Chicago, Los Angeles, Houston, Vancouver, Detroit, St Louis, Boston, Cleveland, Denver, Tampa, Orlando, San Antonio, Kansas City, Milwaukee, Charlotte, Raleigh, Omaha, Little Rock, Washington, DC and many other markets.

Our 180+ member publishing consortium represents a diverse mix of non-profit and for profit newsrooms, pure digital and print plus digital publications, as well as established and new media brands. Our clients represent membership with Local Media Association (LMA), LION Publishers (LION), the Institute for Nonprofit News (INN), the Black Press Association (NNPA), the National Association of Hispanic Press (NAHP) and the Association of Alternative Newsmedia (AAN).

We facilitate the sharing of best practices through a weekly newsletter, a community Slack channel, and monthly Zoom meetings where we spotlight success stories from across the BlueLena publisher consortium.

BlueLena is founder-funded and backed by investment from Automattic (owner of WordPress), Local Media Association and Old Town Media, a New York-based firm that has supported The Colorado Sun, Block Club Chicago, Chalkbeat and Medium, among other successful media-related projects.