Overview:

By combining BlueLena’s audience development, fundraising, and revenue optimization platform with Archer Consulting’s Salesforce implementation expertise, this partnership enables news organizations to unify donor management, audience engagement, subscriptions, memberships, marketing automation, and revenue operations within a single connected infrastructure.

Cary, NC – May 27, 2026 – BlueLena and Archer Consulting have partnered to provide publishers and nonprofit news organizations with a seamless, enterprise-grade integration between BlueLena’s industry-standard audience and revenue management platform and Salesforce CRM.

This solution gives publishers who choose Salesforce as their donor and constituent management platform access to a unified technology configuration that seamlessly connects audience engagement, membership growth, fundraising, marketing automation, and donor operations across both systems.

To learn more about this new expanded offering schedule a call here.

Archer Consulting contributes deep expertise in helping mission-driven organizations leverage Salesforce for fundraising, program management and communications, while BlueLena brings deep expertise in audience development, donation and membership revenue growth, campaign management, and performance analytics.

Together, the partnership enables publishers to deploy highly customized Salesforce integrations that support sophisticated fundraising and donor cultivation strategies without sacrificing operational efficiency or data integrity.

“We’ve had a wonderful collaboration with Archer Consulting since 2023 and we’re excited to now expand this offering to more nonprofit organizations who choose Salesforce to power their development and fundraising operations,” said Daniel Williams, BlueLena’s Founder and CEO. “Combined with BlueLena and our strategic services, this enterprise-grade integration of two industry-leading platforms comes at a critical moment in the nonprofit journalism movement.“

The partnership builds on the type of integration and strategic implementation work BlueLena and Archer Consulting have supported with organizations including CalMatters, Commonwealth Beacon, MassINC, and Cityside Journalism Initiative, where publishers require advanced coordination between audience engagement systems, fundraising infrastructure, marketing automation, and donor management workflows.

Examples of services and integrations now available through the BlueLena + Archer Consulting partnership include:

  • Bi-directional synchronization between BlueLena and Salesforce for donor, subscriber, member, and audience records
  • Unified audience segmentation and engagement tracking across email, subscriptions, memberships, and donations
  • Automated syncing of campaign performance, donation attribution, and engagement scoring into Salesforce
  • Integration of BlueLena fundraising and acquisition campaigns with Salesforce Nonprofit Cloud and NPSP workflows
  • Subscription and membership lifecycle management tied directly to donor and CRM records
  • Custom dashboards and reporting environments for revenue, retention, donor engagement, and audience analytics
  • Migration and normalization of legacy CRM, donor, and audience datasets into Salesforce-connected ecosystems
  • Marketing automation workflows that coordinate fundraising, newsletter engagement, event participation, and reader conversion activity
  • Development of custom Salesforce objects, APIs, and middleware integrations tailored to publisher operations
  • Ongoing implementation support, system optimization, training, and strategic consulting for revenue and audience teams through BlueLena Advisory

Working in tandem, BlueLena and Archer Consulting provide publishers with a scalable and future-ready infrastructure that aligns fundraising, audience and revenue development operations within a single integrated ecosystem designed specifically for the needs of nonprofit and mission-driven media organizations.

To learn more about this new expanded offering schedule a call here.

About Archer Consulting

Archer Consulting collaborates with nonprofits to enhance their Salesforce systems, aiming to amplify their impact. Our work extends beyond simple technology setup; we delve into data structure and user interaction within your organization. We assist nonprofits in leveraging Salesforce to boost their fundraising, communications, programs, applications, outcomes, and volunteer management.

About BlueLena

BlueLena is a strategy consulting and audience management platform founded in 2020 to support the sustainability of independent local media. By combining cutting-edge technology with expert-driven services, BlueLena helps over 250 news organizations across North America develop and manage subscription, membership, and donation models. Its unique shared-resource management approach provides publishers, regardless of size, with access to enterprise-level tools and personalized support, enabling them to focus on high-quality journalism while building loyal, revenue-generating audiences

BlueLena is majority employee-owned, and backed by investors including Automattic (the parent company of WordPress), the Local Media Association, and Old Town Media.