Welcome to the BlueLena resources guide. Below you’ll find links that answer our most commonly asked product questions across the platforms you use through our services.
Are we missing something? Reach out to our support email (support@bluelena.io) to suggest additions or changes to our guides.
Active Campaign
ActiveCampaign is the technology powering the BlueLena audience management platform, including our email marketing (ESP) and customer relationship management (CRM) solutions customized specifically for news organizations. Below is a breakdown of the most used features in Active Campaign.
| Imports | Imports are a tool used to upload contact lists into the platform or to update existing contact information. |
| Segments | Segments are a way to group your contacts to allow for targeted email or newsletter sends. |
| Campaigns | Campaigns are targeted emails sent out to a specific list or sub-group of contacts. |
| Contact Management | Contact Management is the process of managing contacts’ data fields and tags, automation status and list subscription status. |
| Reports | Reports are sets of metrics tracked across several areas of your account. |
| Automations | Automations are powerful tools designed to automate and enhance the marketing and engagement capabilities of publishers. |
| Forms | Forms capture essential details, like names and email addresses and can be a conduit for transforming casual readers into dedicated subscribers. |
DonorBox
DonorBox is a fundraising software that enables publications to facilitate online financial contributions. Learn more about it here.
Wisepops
Wisepops is an advanced popup builder that uses notifications, countdown timers and other onsite messaging to drive newsletter signups. Learn more about it here.
Wallkit
Wallkit is a paywall/registration system that enables site visitors to create accounts and make financial contributions. Learn more about it here.
Memberful
Memberful is a paywall/registration system that enables site visitors to create accounts and make financial contributions. Learn more about it here.
Stripe
Stripe is an online payment processing platform that empowers publications to efficiently handle financial transactions online. Learn more about it here.
Stripe Direct
Stripe Direct allows publishers to create and customize subscription plans, set billing intervals, and implement trial periods to attract and retain subscribers. Learn more about it here.
Woo Commerce
Woo Commerce is an e-commerce platform integrated with Wordpress. Learn more about it here.