Overview:

BlueLena Academy is one-year program developed specifically to support your goals for growing audiences, engaging readers and building long-term sustainable reader revenues.

BlueLena is thrilled to announce the launch of our one-year revenue development training program and welcome Tagg Magazine, Bay Area Reporter and NEXTpittsburgh to the inaugural cohort. This new program blends accelerator-style coaching with hands-on execution support in a peer-based learning environment.

The Academy’s mission is to help publishers develop and implement strategies to achieve long-term sustainability, and features both self- and peer-based learning opportunities.

The program includes:

  • One-year licensing of BlueLena CXA. The industry leading email marketing and lifecycle management platform (powered by ActiveCampaign) that has been successfully deployed across 200+ independent news organizations.
  • Strategy playbook development and messaging to grow reader engagement and support.
  • Full audience funnel management based on proven best practice approaches designed to grow audiences, deepen engagement, build loyalty and drive financial support.
  • Dedicated program management with peer-based learning opportunities and workshops.
  • Robust training on platforms, best practices and workflows to manage and advance your audience development program for years to come.

Says Sam Bennet, Vice President, Operations, “We’re incredibly excited to work with these publishers and test our group learning style. Not only will Tagg Magazine, Bay Area Reporter and NEXTPittsburgh learn reader revenue strategies and tooling from us, but we’ll learn from them how to make the BlueLean Academy a thoughtful and collaborative training program. We can’t wait to get started.”

Learn more about BlueLena Academy benefits and requirements on our website.

Publishers can register to attend an upcoming information session to learn more about the program. The Academy’s second cohort will launch in January 2024.

Interested publishers are invited to apply by November 15.