Originally published at lenfestinstitute.org | January 18, 2024 The Lenfest Institute for Journalism today announced the creation of the Lenfest Local News Infrastructure Fund, which makes critical technology infrastructure and services more accessible to local news publishers across the United States. The Fund is intended to accelerate the growth of high-value, affordable digital technology, marketing, […]
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Nine publishers join BlueLena Academy
Earlier this fall we introduced BlueLena Academy, a one-year audience and revenue development training program that blends accelerator-style coaching with hands-on execution support in a peer-based learning environment. The Academy was created specifically for Google News Initiative grantees or other qualifying publishers interested in growing audiences and building direct reader support for independent community journalism. Our pilot group […]
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How to use Wisepops
BlueLena Guide: Wisepops is an advanced popup builder that uses notifications, countdown timers and other onsite messaging to drive newsletter signups. Why would I use Wisepops? Why would a publication choose Wisepops over other platforms? How do I initially set up a Wisepops account? For instructions on how to add Wisepops to your website, you […]
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How to use WooCommerce
BlueLena Guide: WooCommerce is an e-commerce platform integrated with WordPress. Why would I use WooCommerce? Why choose WooCommerce over other platforms: How do I initially set up an account? If you’re looking to initially set up an account in WooCommerce, you can learn more about this process and setup here. How do I create a […]
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How to use Stripe Direct
BlueLena Guide: Stripe is a user-friendly online payment processing platform. With Stripe Direct, publishers can create and customize subscription plans, set billing intervals, and implement trial periods to attract and retain subscribers. Note: This is a resource guide for Stripe as a subscriptions management/monetization platform. This will not apply if you’re using a different payment processor. […]
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How to use DonorBox
BlueLena Guide: DonorBox is a fundraising software that enables publications to facilitate online financial contributions. Why would I use DonorBox? Why would a publication choose DonorBox over other paywall/registration systems? How do I create a donor profile? How do I login via Donorbox? To initially set up a donor profile/account, navigate to the news site […]
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How to use Stripe
BlueLena Guide: Stripe is a versatile and user-friendly online payment processing platform that empowers publications to efficiently handle financial transactions online. Stripe offers a range of features that make it particularly well-suited for publications. Note: This is a resource guide for Stripe as a payment process. This will not apply if you’re using a different subscription […]
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Kimberly Spencer joins BlueLena as strategic advisor for nonprofit news organizations
Kimberly Spencer has joined BlueLenas as a Strategic Advisor where she will focus on developing CRM systems tailored for newsrooms. Kimberly has over 20 years of experience in the nonprofit sector, with a focus on fundraising and executive leadership. Her journey is highlighted by transformative roles blending fundraising, strategic communications, and leadership. Recently, her focus […]
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How to use Memberful
BlueLena Guide: Memberful is a paywall/registration system that enables subscribers to create accounts and make financial contributions. Why would I use Memberful? Why would a publication choose Memberful over other paywall/registration systems? Memberful Data Glossary (Recurring): ***It’s critical to follow a standardized naming convention with Memberful products/plans because the integration that connects Memberful to ActiveCampaign […]
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How to use Wallkit
BlueLena Guide: Wallkit is a paywall/registration system that enables contacts to create accounts and make financial contributions. Why would I use Wallkit? Why would a publication choose Wallkit over other paywall/registration systems? Wallkit Data Glossary: Item Description WK_ID Wallkit account number WK_signup_date Registration date / account creation date WK_status Membership status (bland for non=members. Active, […]